YOUR JEWELLERY · YOUR BRAND · A NEW AUDIENCE

An additional sales channel for your jewellery. Your brand comes first.

Let buyers discover your collection through your own storefront, stories in Discover and store appointments. We aim to build an audience through personal one-to-one marketing and guide you from day one. You stay in control of your collection and prices. You can also buy and bid on pieces from other sellers with the same jeweller account.

Apply as a jeweller See business pricing

25 of 25 places not yet assigned

Your brand, collection and prices stay yours
More ways to be discovered
Personal guidance during the pilot

ONEJWLONEJWL

FROM APPLICATION TO STOREFRONT

A clear path to selling

Create a business account

Verify your details

Submit your business and verification details. ONEJWL reviews your application before professional selling features open.

Present your collection

Set up your profile, add jewellery and choose the right selling format for each piece.

CATCH THE NEW JWL CULTURE

Jewellery is more than beauty.

It is identity, creativity, craftsmanship and personal expression.

ONEJWL is growing into an international meeting place for vintage, pre-owned and contemporary jewellery. A place for collectors, creatives, independent jewellers and people who love exceptional pieces. Less disposable. More extraordinary.

People discover more than jewellery here. They discover the stories, people and brands behind it — and can become part of a new jewellery culture.

Build with us as a jeweller

FOUNDING JEWELLERS

25 places remaining

The first 25 approved business jewellers receive a unique number and a visible Founding Jeweller badge on their public profile. Signing up does not reserve a place; it is assigned after approval.

We are not simply looking for more sellers. We want jewellers who will help shape this first chapter. A Founding place is reserved for one of the first 25 approved business jewellers; applying does not secure a place.

25 of 25 places not yet assigned

Apply as a jeweller

Preview of the public badge

Founding Jeweller#01–#25

The badge is not a paid subscription and does not automatically reduce fees. Any Founding pilot rate is agreed and assigned per jeweller; without it, standard business pricing applies. The pilot has no automatic end date.

View business pricing

YOUR BRAND, YOUR WAY

An additional sales channel with room for your story.

ONEJWL does not replace your existing business. Present your collection to a new community while keeping control of pricing, availability and fulfilment.

Guided onboarding

We help with your business application and setup. Add pieces manually; eligible, verified sellers can join the separate Shopify import pilot.

Your own storefront

Show your business name, collection and craftsmanship on your store profile. Once approved, your verified jeweller status is visible too.

Payments with clarity

Orders and fees run through ONEJWL using Stripe payment infrastructure. The rate assigned to your account is visible before you publish.

A new discovery channel

Reach people looking specifically for jewellery without a required advertising budget to participate. Reach and sales are not guaranteed.

Content in your voice

Share stories and selected content on your ONEJWL timeline. Professional Instagram connection is a separate pilot where available; Facebook connection is not yet open.

Collections with character

Present new arrivals, vintage pieces and the stories behind your work. Give shoppers more than a standalone product image.

You stay in control

Manage your assortment, prices and stock. After a sale, your business ships in line with insured delivery and buyer-protection requirements.

WE ARE BUILDING THE AUDIENCE TOGETHER

A culture does not grow overnight.

We start with a focused audience, learn from early buyers and scale what works. Our warm-up ambition is to grow from 10,000 to 100,000 visits per month. These are targets, not current visitor figures or guaranteed results.

WARM-UP · GROWTH TARGETS

From the first visitors to a recognised jewellery destination.

10,000
First traction
25,000
Learn & refine
50,000
Momentum
100,000
Scale ambition

Illustrative milestones for monthly visits. Not measured traffic, a forecast or a guarantee; pace and results depend on the pilot.

Next: aim to reach millions of jewellery lovers.

This is our long-term ambition for international marketing and distribution — not ONEJWL’s existing reach and not a promise to individual jewellers.

01
The first movement
We test how buyers discover, engage and purchase, then improve the experience with feedback from Founding jewellers.
02
More stories, more visibility
We build a richer offer through editorial stories, collections, social content and targeted campaigns.
03
International ambition
If the model works, we aim to reach more independent jewellers and jewellery lovers in other markets.

We share progress and results transparently with participating jewellers. Growth, features and timing depend on the pilot and availability.

NOT ANOTHER JEWELLERY APP

Not just more listings. More ways to be discovered.

We combine personal one-to-one marketing with features that strengthen the relationship between jeweller and buyer. Your brand can be discovered beyond a search result.

Personal one-to-one marketing

We plan to build the first audience through direct outreach, relevant campaigns and feedback from jewellers and buyers. No promise of immediate reach — an active approach.

From discovery to store appointment

For eligible pieces, buyers can request a visit to your store to view selected jewellery. You manage the appointment and availability.

A destination for your brand

Your storefront brings together your business identity, collection and stories. Buyers get to know the jeweller behind the pieces.

Editorials, Discover & social

Publish stories and drops on ONEJWL and, where appropriate, show them in Discover. Instagram import is a separate pilot; reposting on official ONEJWL social channels is not yet active and requires separate permission.

Store appointments and social connections depend on seller eligibility, settings and pilot availability. Reach and sales depend on the market.

Build with us as a jeweller

PROFESSIONAL SELLING

A storefront that grows with your collection

From presentation to fulfilment, use tools designed for professional jewellery sales.

View business pricing

A recognisable profile

Show your business identity, collection and—once approved—verified jeweller status.

Collection control

Manage sizes, stock and listings. Eligible sellers can use the Shopify pilot.

Clear selling terms

Review the applicable pricing and terms before listing an item.

Questions you may have

Is Founding Jeweller a paid subscription?

No. It is a numbered status with a public badge for the first 25 approved jewellers; there is currently no separate paid Founding subscription.

Do I automatically get a lower commission?

No. The badge does not change your fees. A pilot rate applies only if ONEJWL explicitly assigns it to your account; otherwise the business rate applies.

Do I need a Shopify store?

No. You can add pieces directly on ONEJWL. Shopify integration is a separate pilot for eligible, verified sellers.

Can I also buy with my jeweller account?

Yes. With an active account and a complete contact and address profile, you can buy and bid on pieces from other sellers. You cannot buy your own listings.

Show what makes your business distinctive.

Create your business account and submit your application. Once approved, you can build your storefront and collection.